Lead generation is important to every business, but sometimes companies can get in a sales rut. We have compiled a list of the top 10 ways your company can supercharge your sales and increase lead generation!
1. Make Calls-to-Action Matter
Place your CTA where your viewer won’t have to scroll to see it. Don’t let it be generic either, make it specific to what you are offering.
2. Make your Call-to-Action Stand Out with Images Rather than Text
This is a given, pictures are worth a thousand words (and are a thousand times less boring). Try using colors in the picture that contrast with the main colors on your site so that it doesn’t blend in.
3. Keep Messaging Consistent
Make sure the hyperlink from your CTA takes you to the corresponding landing page and try to match the headline on the landing page to your Call-to-Action. Don’t give the viewer a reason to go astray, keep them on track.
4. Form Position Matters
No one likes to scroll and search, place the form in an easy to access location.
5. Keep the Form Simple
The form doesn’t have to be limited to 3 questions but don’t ask for more than what’s necessary.
6. Create a Thank You Page for New Leads
Once a contact has completed a form, send them to a thank you page. The thank you page will allow you to add links that will potentially navigate your new lead back to your site or other offers you might have.
7. Create Offers for Each Stage of the Buying Cycle
Each stage of the buying cycle entails something different for the buyer. Make the offer brief and relatable to previous products purchased by this consumer.
8. Include links back to your site in your emails
This is a huge deal for nurturing your lead. It keeps it easy for the lead, while allowing you to measure success. Keep CAN-SPAM rules in mind and don’t have too many links!
9. Create Enticing Subject Lines for your Nurturing Leads
Wow, who would have thought of that? Leverage Email A/B testing to find out the best subject lines for your audience.
10. Don’t be Afraid to Test your Campaign!
“The man who moves a mountain begins by carrying away small stones.” – Confucius. You have to know your audience in order to have successful campaigns. This knowledge doesn’t come overnight, trial and error are a normality in this world.
If you would like to learn more about sales and lead generation, please visit our Digital Agency page.